What is a QR Code?
Acknowledgement goes to Wikipedia. Uses: Originally designed for industrial uses, QR codes have become common in consumer advertising. Typically, a smartphone is used as a QR-code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website, thereby obviating the need for a user to type it into a web browser). “In the shopping industry, knowing what causes the consumers to be motivated when approaching products by the use of QR codes, advertisers and marketers can use the behaviour of scanning to get consumers to buy, causing it to have the best impact on ad and marketing design.” As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand’s website. Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate (that is, increases the chance that contact with the advertisement will convert to a sale), by coaxing qualified prospects further down the conversion funnel without any delay or effort, bringing the viewer to the advertiser’s site immediately, where a longer and more targeted sales pitch may continue.
Order your own Customised QR Code…
For $25. Call: 0414 490 604 or Email: firstname.lastname@example.org
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(JPG or PNG or GIF or PDF or PSD. 500 pixels tall x 500 pixels wide).
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The QR Code shown above links to YouTube’s hugely popular viral video clip called “Huntsman Spider Jumps” on Infotek3000’s YouTube Channel. The clip currently has over 730,000 views and has appeared on funny home video shows all around the world. If you have a Smartphone and QR Code Reader please feel free to scan this QR Code for yourself and watch the video clip. If you don’t currently have a QR Code Reader you can simply click on the link.
According to a study…
Acknowledgement goes to Wikipedia. During the month of June 2011, according to one study, 14 million mobile users scanned a QR code or a barcode. Some 58% of those users scanned a QR or barcode from their homes, while 39% scanned from retail stores; 53% of the 14 million users were men between the ages of 18 and 34. The use of QR codes for “virtual store” formats started in South Korea, and Argentina, but is currently expanding globally. Big companies such as Walmart, Procter & Gamble and Woolworths have already adopted the Virtual Store concept.
Examples of where you might find a QR Code…
• Bookmark (eg. an eBay link to a specific book seller)
• Business Cards (eg. Your “Contact Information” page)
• Car Signage (eg. a tradesman’s details)
• DL Flyers (eg. a Google map and directions)
• DVD Covers (eg. Link to more movie information)
• Drink Bottle Label (eg. Free Download Offer)
• DVD Covers (eg. a specific movie trailer)
• Fridge Magnets (eg. link to your website)
• Posters (eg. link to your “Events” calendar)
• Restaurant Shop Window (eg. a downloadable menu)
• Shop Window (eg. Information about a specific property listed with a Real Estate agent)
• Soft Drink Bottles (eg. Link to hidden page offering a free MP3 download
• Sticker for Indoor Use (eg. Link to your Club Membership page)
• Sticker for Outdoor Use (eg. Link to Boat Service Bookings Page)
• T-Shirt (eg. a link to a Facebook fan page)
• UV Coated Outdoor Sticker (eg. a downloadable product instruction manual)
• Wine Bottle (eg. Link to your Wine Club Membership page).
What sort of thing can be embedded into a QR Code?
• Your Website Link
• Social Links: eg. Your Facebook Page, Google+, Linkedin, Twitter, or YouTube Channel
• Your Contact Details
• A Map and Directions
• Product Information
• Menu Link
• Special Offers
• Upcoming Events
• Free Download Offer
• Competition your running